All Good Collab, PT. 2- Japan
After our All Good “Even” Better collection launched, we were very excited to work with All Good to create a collaboration with them again. This one, however, was a Japanese inspired collection that highlighted their pieces with a unique twist by us. We took inspiration from the kimono and the boro, which is Japanese patchwork, to create a fusion of Japanese and American culture in our designs. It was exciting to bring parts of our culture to theirs, as well as drawing inspiration from them.
Part 2 was something special. This round went straight to Japan and was available in store or on Japanese websites. All Good opened a brand new store in Tokyo’s Harajuku district in early May, and the latest All Good/b:SR collection dawned the racks. Another player in this project was Go Out Magazine, a Japanese magazine that features outdoor clothing and lifestyle. Along with pieces online and in store, there was also a spread in the magazine’s “2019 Outdoor Fashion Book” edition. Overall, we’re super happy with the turnout and honored to have the opportunity to collab with the Japanese brand.