All Good "EVEN" Better - Reconstruction Collaboration
A capsule collection of reconstructed pieces.
Like most, this project started with a conversation over pizza. From there we set guidelines, which there weren’t much of. Then we were given free range of the All Good warehouse for product, inspiration and content. Total creative freedom, which we love.
Once Samuel Rose dug through some boxes and bags, he found what would soon become All Good “EVEN” Better. A capsule collection that would soon be released at the All Good flagship store in Sacramento. We created jackets mixed with backpack parts, moroccan rugs and ponchos. We cut the tops off a few brim hats and finished them with leather binding. We made dresses and skirts out of jackets. Cropped some pants and added functional pockets at the thigh.
The release event was in store and consisted of 9 live models, a hip ass crowd and some food and drinks. After the presentation, Jason, the owner of All Good, and Samuel rolled out a large yellow scaffolding with all the clothes hanging like a rack. Then it was time to shop.
The pieces turned out beautifully and it was an honor to collaborate with All Good to create these unique designs.
Keep your eyes sharp for for the next project between b:SR and All Good.